SEO report of callaandco.com

Calla And Co. - 01797458060

www.callaandco.com/

Calla & Co. is a specialist Florist in Rye. We cover a wide area throughout the South East and offer bouquets, hand tie, aqua hand ties, plants ...


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.callaandco.com/

Character length : 19

Title
Calla And Co. - 01797458060
Description
Calla & Co. is a specialist Florist in Rye. We cover a wide area throughout the South East and offer bouquets, hand tie, aqua hand ties, plants, arrangements and fresh, contemporary and traditional flowers. We can be found on-line or phone us directly on 01797 458060 for deliveries or your own specific requirements.
Keywords (meta keywords)
Florist, flowers, retailer, trade, shop, bouquet, bunch, of, flowers, arrangement, Rye, funerals, sympathy, weddings, events, birthdays, deliveries, moss animals, plants, interiors, gifts

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

type: business.business
url: http://www.callaandco.com/
title: Calla And Co. - 01797458060
description: Calla & Co. is a specialist Florist in Rye. We cover a wide area throughout the South East and offer bouquets, hand tie, aqua hand ties, plants, arrangements and fresh, contemporary and traditional flowers. We can be found on-line or phone us directly on 01797 458060 for deliveries or your own specific requirements.
image: http://www.callaandco.com/s/misc/logo.jpg?t=1495122622

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://callaandco.com/robots.txt
User-agentDisallowed for the search engines
*
  • http://www.callaandco.com/c/
  • http://www.callaandco.com/protected/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Calla And Co. - 01797458060

Character length : 27

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 5%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
201000
Heading structure in the source code
  • <H1> Welcome to Calla & Co.
  • <H1> News
  • <H3> Our business hours
Word cloud
  • shop7
  • calla6
  • bouquets4
  • funeral4
  • events4
  • delivery4
  • details3
  • tributes3
  • welcome3
  • weddings3
  • flower2
  • rye2
  • available2
  • please2
  • hours2
  • day2
  • business2
  • make2
  • flowers2
  • life2
  • all2
  • free2
  • view2
  • tieds2
  • hand2
  • services2
  • local2
  • range2
  • arrangements2
  • on-line2
  • home2
Keyword matrix
wordtitledescriptionsheading
shop
calla
bouquets
funeral
events
delivery
Two Word cloud
  • events shop2
  • please contact2
  • hand tieds2
  • welcome to calla2
  • business hours2
  • local delivery2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
4.30
Flesch Reading Ease
74.90
Coleman Liau Index
10.50
Automated Readability Index (ARI)
2.70
Dale–Chall Readability
6.80
SMOG Index
8.80
Spache Readibility
5.00
Number of letters
2288
Number of words
511
Number of sentences
83
Average words per sentences
6
Number of syllables
759
Syllables in words
733
Average syllables in words
1.49
Number of words in first three syllables
78
Percentage of word / syllables
15.26
Words not in Dale-Chall easy-word list
209
Words not in Spache easy-word list
117

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.51 seconds have passed until the page started to load.
Loading time
2,502 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
88
Number of source domains
7
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://121.sb.mywebsite-editor.com/.. /logstate-js.php?site=366314481&t=1520587...
  • https://cdn.website-start.de/app/cdn/min/group/web.js?1515588915957
  • https://cdn.website-start.de/s/build/web.bundle.js?1515588915957
  • https://cdn.website-start.de/.. /mobilenavigation.js?1515588915957
  • https://cdn.website-start.de/.. /common,shoppingbasket?1515588915957
  • https://cdn.website-start.de/proxy/apps/static/resource/dependencies
  • https://cdn.website-start.de/.. /pfcsupport.js?1515588915957
List of render blocking css files
  • https://cdn.website-start.de/templates/2121/style.css?1515588915957
  • https://www.callaandco.com/s/style/theming.css?1493737391
  • https://cdn.website-start.de/app/cdn/min/group/web.css?1515588915957
  • https://cdn.website-start.de/.. /common,shoppingbasket?1515588915957
  • https://cdn.website-start.de/.. /mobilenavigation.css?1515588915957
  • https://121.sb.mywebsite-editor.com/.. /logstate2-css.php?site=366314481&t=15205...
  • https://cdn.website-start.de/.. /basic.css?rev-1517052243=
  • https://cdn.website-start.de/.. /web.css?rev-1517052243=
  • https://cdn.website-start.de/.. /jquery.fancybox.css?rev-1517052243=

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
File size of all javascript files combined
1.64MB
Javascript minifying
You can save 23.8KB (44% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.callaandco.com/s/style/theming.css?1493737391
File size of all css files combined
295.55KB
CSS minifying
You can save 747B (17% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
661.32KB
Gzip compression
Error! By using Gzip you can save 1,020B (72% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
77
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://secure.worldpay.com/jsp/shopper/icons/WP_AMEX.gifExpiry time is not specified
https://secure.worldpay.com/jsp/shopper/icons/WP_ECMC.gifExpiry time is not specified
https://secure.worldpay.com/jsp/shopper/icons/WP_JCB.gifExpiry time is not specified
https://secure.worldpay.com/jsp/shopper/icons/WP_MAESTRO.gifExpiry time is not specified
https://secure.worldpay.com/jsp/shopper/icons/WP_VISA_DELTA.gifExpiry time is not specified
https://secure.worldpay.com/.. /poweredByWorldPay.gifExpiry time is not specified
https://www.callaandco.com/.. /cache_2411491.jpg?t=146702214460 minutes
https://www.callaandco.com/.. /cache_5398480.jpg?t=147834400160 minutes
https://www.callaandco.com/.. /cache_5683820.png?t=148034322060 minutes
https://www.callaandco.com/.. /cache_5683826.png?t=148034324660 minutes
https://www.callaandco.com/s/img/background.gif?150927482460 minutes
https://www.callaandco.com/.. /emotionheader.jpg?1478861320.980px.330px...60 minutes
https://www.callaandco.com/.. /emotionheader_1.jpg?1478861320.980px.330...60 minutes
https://www.callaandco.com/s/misc/logo.jpg?t=151705259760 minutes
https://www.callaandco.com/s/style/theming.css?149373739160 minutes

 Speed test – Images

File size of all images combined
1.27MB
Image optimisation
You can save 259.4KB (60% compression) by optimising the images below:

 Website security

IP
217.160.0.181
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H1 : Welcome to Calla & Co., ( 235.015625px from top )
  • H1 : News, ( 1845.015625px from top )
  • H3 : Our business hours, ( 2542.015625px from top )

 Typos

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